June 4, 2009
There are a lot of local business listings out there—ThinkLocal®, Yahoo!® Local, and YellowPages.com™ are just a few. Thanks to these online business directories, it’s easy for your clients to find information on your business, which is great. But sometimes the information that is gathered by local directories is incorrect or outdated, which in no way benefits your business. Fixing this situation is easy, however, by simply taking control of your listings.
Take the time to look up your business on some of the top local search engines (click here for the top 5). By taking ownership of your listings, you can take control of what searchers find. In addition to changing or updating existing information, you can also add a link to your website, a description of services offered, your business hours, an email address at where you can be reached, and much more. We suggest taking ownership of your listings at the top 5 directories first, then expanding to the rest when you find time.
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Internet Yellow Pages, Local Search, Uncategorized | Tagged: business directories, business directory, business listing, business listings, online business directories, online business directory, online business listings |
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Posted by thinklocal
May 6, 2009
If you’re a small business owner, a marketer, or anyone who’s interested in search marketing, consider attending the “Search Marketing for Small Business: The Basics for Online Success” webcast. It starts at 1pm EDT on Thursday, March 14, and it’s free for all attendees. Disa Johnson, a search marketing expert, will discuss topics such as SEO, link building, social media, search advertising, and other topics relevant to search marketing.
To register for this free webinar, visit http://searchmarketingnow.com/webcasts/wc090514.
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General, Local Search, marketing | Tagged: marketing, search marketing, SEO, webinar |
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Posted by thinklocal
April 21, 2009
It seems like every time you turn on the news, the main topic of discussion is the failing economy. Keeping a positive outlook on your business’s future can be challenging, especially when a word like “recession” is liberally thrown around. But a challenge is good for creative thinking; in fact, challenges are often what bring around the best, most revolutionary changes.
Over at ClickZ.com, Christine Beardsell posted an article that discusses a way for businesses to overcome the challenge of expensive, traditional advertising. In “Online Videos Ads Are a Good Bet in a Recession,” Beardsell argues that online advertising, including online video ads, is both less expensive and more effective than traditional advertising since online ads can be monitored and optimized quickly. Since most product research is now conducted online, advertising online is the sure way to reach your target audience.
To read Beardsell’s complete article, visit http://www.clickz.com/3631078.
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Small Business, marketing | Tagged: advertising, online advertising, online marketing, online video ads, small business advertising |
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Posted by thinklocal