If you own a brick-and-mortar business and still need a little more help understanding the benefits of utilizing local search, read this article by Manish Patel:
http://www.websitemagazine.com/content/blogs/posts/articles/Mastering_Local_Search.aspx
In the article, Patel explains various aspects of consumer behavior and how local search responds to those behaviors to produce favorable results for business owners.
