Synergy – it’s a term we’ve all heard before. Synergy is not just applicable to large corporations. Small businesses can synergize by collaborating with other small businesses. For instance, a local restaurant can cook with vegetables and fruits from local farms, serve beverages from local breweries, and feature desserts from local bakeries. In return, these farms, breweries and bakeries can mention the restaurant in all of their ads. A local market can also achieve similar collaborations. By advertising their partnerships, participating businesses can positively influence consumer perception and attract consumers who support the buy-local movement.
June 16, 2009 at 12:28 pm |
Couldn’t agree more… Small businesses too often don’t take advantage of or use their local community to build their business. And its one of the most effective ways for entrepreneurs to be successful. Here’s a great article I came across that talks about how small business can work within their communities to effectively build their business.
http://sbimonline.com/content/small-business-community-using-your-local-community-and-online-community-build-your-business