April 21, 2009
It seems like every time you turn on the news, the main topic of discussion is the failing economy. Keeping a positive outlook on your business’s future can be challenging, especially when a word like “recession” is liberally thrown around. But a challenge is good for creative thinking; in fact, challenges are often what bring around the best, most revolutionary changes.
Over at ClickZ.com, Christine Beardsell posted an article that discusses a way for businesses to overcome the challenge of expensive, traditional advertising. In “Online Videos Ads Are a Good Bet in a Recession,” Beardsell argues that online advertising, including online video ads, is both less expensive and more effective than traditional advertising since online ads can be monitored and optimized quickly. Since most product research is now conducted online, advertising online is the sure way to reach your target audience.
To read Beardsell’s complete article, visit http://www.clickz.com/3631078.
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Small Business, marketing | Tagged: advertising, online advertising, online marketing, online video ads, small business advertising | 
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Posted by thinklocal
December 4, 2008
This year, Black Friday sales were steady, and Cyber Monday numbers exceeded expectations. How did retailers manage to achieve such satisfactory results during the current economic slump? They offered several cost-saving specials and heavily advertised those specials.
If you are a storeowner, now is the time for drastic measures. Analysts believe retail sales – both online and offline – will drop drastically by the end of the holiday season. Therefore, storeowners must step up their game and continue to offer savings great enough to motivate reluctant consumers.
Online storeowners, as well as offline retailers who own Web sites, should set aside a portion of their budget to advertise online. Pay-per-click advertising is a wonderful promotional strategy because it allows advertisers to target locally. Pay-per-click ads appear only when a user is searching for the products and/or services offered by the advertiser. Additionally, pay-per-click advertising can be seasonal. So, if a storeowner wishes to advertise online only during the holiday season, he or she has the option to do so.
Some businesses may not have the budget available to create an online advertising campaign. Every storeowner, however, can afford to take ownership of their online business listings. Online business listings are similar to yellow page listings, but they are more targeted and they provide more value to the consumer. An online business listing appears only when a user is searching for a specific business category in a specific town. The listing not only provides the interested consumer with a business’s address and phone number; it also provides them with a map of the business location, driving directions to the business and business reviews written by past customers. The most amazing thing about online business listings is that they are free. Sites like ThinkLocal® and Yahoo!® Local are great online business directories that will provide any business with the additional exposure they need during this crucial period in retail.
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General, Internet Yellow Pages, Local Search, Small Business | Tagged: advertising, black friday, business listings, cyber monday, online advertising, online business listings, pay-per-click, Pay-per-click advertising, retailers, thinklocal, yellow page listings | 
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Posted by thinklocal
