Get Listed. Get Sales.

March 25, 2009

Earlier today, I came across an article written by Larry Small, entitled “Local Search Means Business.” This article includes several impressive statistics about today’s consumers and local search, including this one: “nearly half (45 percent) of Internet Yellow Pages and local online directory searchers went on to make an online purchase in the fourth quarter of 2008.” He also went on to say, “local search is less about browsing your options, and more about closing the deal.”

Obviously, local search is growing fast. Therefore, if you want to proactively compete, you must jump on the bandwagon and create your online yellow pages listing now. Quoting Small, “ignoring the Internet will catch up with a business, no matter how small or what niche it occupies.”

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Posted by thinklocal

Online Business Directories — A Cost-Effective Way to Advertise

August 22, 2008

Consumers aren’t the only ones becoming more conservative with their spending as of late. Companies are also attempting to cut their expenses. As always, marketing costs are among the first expenses to be trimmed. For this reason, it is more important than ever to acknowledge low-cost marketing alternatives like online business listings.

Standard online business listings are free, and they reach a well-segmented audience – those who are seeking a specific offering. Each online business directory is different. Some only display a business’ address and telephone number, while others, like ThinkLocal®, display a business’ contact information, as well as directions to the business location, a map and business reviews. The more informative a listing is, the more likely it will sway an undecided customer.

Business of all sizes should consider creating online business listings to supplement their paid advertising efforts. If you choose to advertise your business on an online directory that receives a lot of traffic, then most likely, you will gain new customers. With no costs involve, you have nothing lose.

1 Comment | Internet Yellow Pages, Small Business | Tagged: , , , , | Permalink
Posted by thinklocal