Does Your Age Group Impact Your Ability to Run a Business?

April 15, 2009

According to the Small Business Success Index,* “if you are between 35 and 54, you are likely to experience the greatest challenges running a highly competitive business.” I was rather surprised to read this finding since I’ve always thought this age group was comprised of experienced professionals who were well-versed in the latest trends.

Why do you think running a highly competitive business is so difficult for this age group? Is it personal? If you are between the age of 35 and 54, I’d love to hear your take.

*The Small Business Success Index, an ongoing measurement of the overall health of U.S. small businesses, was commissioned by Network Solutions, LLC and the University of Maryland’s Robert H. Smith School of Business.  To take the survey yourself, click here.


How Does Your Small Business Take Advantage of Computer & Internet Technology?

April 14, 2009

It’s no secret that modern technology has changed—and keeps changing—the business world. Paper filing systems have been replaced with electronic folders, and waiting for a check to come in the mail has been replaced by online bank transactions that take seconds to complete. The business practices of yesterday are radically different from those of today, and the effects can be seen just about everywhere. Small business can get more done in a shorter amount of time, and they can keep in touch with their customers and clients through more means of communication. Networking is easier for small businesses thanks to the Internet, and cost-effective solutions like webcasts and email newsletters ensure that business owners can communicate with their staff without a financial sacrifice.

According to the Small Business Success Index, an ongoing study conducted by Network Solutions, LLC, and the University of Maryland’s Robert H. Smith School of Business, “Small business owners rely on a range of Internet business solutions and computer technologies to succeed, including online customer service via e-mail, a company Web site, online advertising in directories, a shared computer network for employees, and internal communications by e-mail. Between 30-60% of businesses use the items above.” Here at ThinkLocal®, we want to know how your small business utilizes modern technology. Do you use computer and Internet technology to communicate with your customers? If so, which do you use, and how have they helped your business? Do you take advantage of webcasts or internal email to communicate with your employees, or do you prefer the traditional method of phone calls, meetings, and so forth?

*The Small Business Success Index, an ongoing measurement of the overall health of U.S. small businesses, was commissioned by Network Solutions, LLC and the University of Maryland’s Robert H. Smith School of Business. To take the survey yourself, click here.


Be Competitive with Multiple Business Locations

April 10, 2009

One of the most thrilling milestones a business owner can meet is reaching the point where expansion is an absolute necessity. After all, a growing business is a successful business-and what screams “success” louder than an increase in customers? For many small businesses, expanding means hiring more employees to fulfill their customers’ demands. And for some, expanding means moving to a larger office or opening up a second location.

According to the Small Business Success Index, an ongoing study conducted by Network Solutions, LLC, and the University of Maryland’s Robert H. Smith School of Business, “Businesses with multiple locations are more slightly likely to be competitive.” This finding supports some of the general rules of the small business world. It makes sense that a business with multiple locations is competitive; for one, businesses need to be competitive to succeed, and growth is one way to measure a business’s success. Businesses that know how to compete are going to have an easier time at finding success.

One of the best ways to get the word out about additional business locations is through advertising. Be sure that all advertisements list the information for each location if possible, and include each location in online business listing directories. At ThinkLocal®, it’s easy to set up and manage online listings for each of your business’s locations. Just head over to http://wwww.ThinkLocal.com and provide information for all of your business’s locations.

*The Small Business Success Index, an ongoing measurement of the overall health of U.S. small businesses, was commissioned by Network Solutions, LLC and the University of Maryland’s Robert H. Smith School of Business.  To take the survey yourself, click here.


Small Business Test: How Strong Is Your Business?

March 13, 2009

Consumers are cutting back on their spending, forcing retailers to drastically cut their prices and aggressively promote their offerings. Competition is greater than ever. How competitive are you? Complete the following survey to find out your score: http://growsmartbusiness.com/small-business-survey/short-survey/


Want to Promote Your Business for Free?

March 5, 2009

MySolutionSpot™ is giving several small business owners the chance to tell their business stories. Participating businesses can talk about anything from their biggest challenges to their latest offerings. Chosen business stories will be featured in MySolutionSpot’s small business newsletter, as well as on the site’s homepage.

Submit your business story today!

Details…
You must create a MySolutionSpot account in order to submit your story. Membership is completely free, so there’s nothing to lose.


Buy-Local Campaigns

March 2, 2009

I came across an interesting article on BusinessWeek.com. The article explains why many small business owners have begun to work together to launch buy-local campaigns to educate consumers about the positive impact buying local can have on their local economy. To read the article, go to:

http://www.businessweek.com/smallbiz/content/feb2009/sb20090226_752622.htm?chan=smallbiz_smallbiz+index+page_top+small+business+stories


Learn Other Ways to Use the Internet to Benefit Your Business

October 22, 2008

Network Solutions® has teamed up with ooVoo®, a popular online video chat and conference network, to present:

Solutions Stars Video Conference
October 29, 2008
1 p.m., EST to approximately 3:30 p.m., EST

This video conference will educate small business owners on how to effectively use the Internet to improve their business performance and boost their business’s overall visibility. The conference will include the following topics:

  • Building Web Presence
  • The Social Opportunity
  • Start with Listening
  • Strategy Drives Outreach
  • You Need Social Networks
  • To Blog or Not to Blog
  • Visibility Through Search
  • Rising Above the Noise
  • Time Demands

Participants can choose to watch the entire conference or view only the videos that interest them.

For additional information about this free event, please go to: http://www.solutionsstarsvideo.com/