Search Marketing for Small Businesses Webinar

May 6, 2009

If you’re a small business owner, a marketer, or anyone who’s interested in search marketing, consider attending the “Search Marketing for Small Business: The Basics for Online Success” webcast. It starts at 1pm EDT on Thursday, March 14, and it’s free for all attendees. Disa Johnson, a search marketing expert, will discuss topics such as SEO, link building, social media, search advertising, and other topics relevant to search marketing.

To register for this free webinar, visit http://searchmarketingnow.com/webcasts/wc090514.

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Free Small Business Webinar on Marketing & Capital Access

April 17, 2009

On April 30, Network Solutions® is hosting a free webinar that will help small business owners learn how to overcome two of their biggest challenges. The GrowSmartBusiness Webinar will focus on capital access and marketing, the two areas that small businesses seem to struggle with the most. This webinar will discuss marketing strategies, tips on gaining access to startup capital, and other hints that will help you and your business find success. Featuring knowledgeable speakers from the business world, including Roy Dunbar, CEO of Network Solutions, and Anita Campbell, editor of Small Business Trends™, the GrowSmartBusiness Webinar promises to provide useful insight for small business owners and employees of all industries.

The GrowSmartWebinar is on Thursday, April 30, from 2-3pm ET. For more information and to register, visit http://GrowSmartBusiness.com/webinar.

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Twitter™ Webinar Follow-Up

April 3, 2009

I hope you had a chance to attend the TwitterTM webinar we’ve been discussing here at the ThinkLocal® Blog. If you were able to see it, what did you think? Did you learn anything new? Personally, I thought it was one of the more informative webinars on Twitter that I’ve attended. The presenters focused on using Twitter as a business tool, which included the following tips:

  • Utilize your profile. Post a link to your business’s Web site, describe who you are and what your business does, and include your location.
  • Follow your followers back. It’s the polite thing to do, and it increases the reach of your tweets. Also be sure to pay attention to your following to follower ratio. Keeping it around 1:1 shows that you actually follow your followers back; if Twitter users see that you follow way less than follow you, they will be deterred from following you.
  • Start discussions with Twitter. Instead of just sending out messages about your business, post links to topics relevant to your whole industry. Don’t just broadcast; engage your followers by posting information that many will find interesting and/or relevant.
  • Take advantage of Twitter’s search function. It’s the easiest way to find people in your area, as well as industry experts who are sure to provide useful information through their tweets. You can also search keywords that are relevant to your business. Follow those that are using these keywords in their tweets; odds are, they’ll want to hear what you have to say.
  • See that start that shows up tweets? If you click on that, it’ll save that tweet as one of your favorites. It’s a great way to keep track of tweets that contained helpful information, and it’s a great way to make note of users that you’d like to converse with later.
  • Balance the line between personal and business. Twitter is great for networking on a more personal level, but if you’re using Twitter for your business, try to keep your tweets relevant to your industry.
  • Ask your followers to retweet your Twitter posts. Adding phrases like “Please retweet” or “Please RT” to your tweets is very effective-just make sure you include “please” in your request!

If you use TwitterTM, what are some tips you have for using it as a business networking device?

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Need Help Using Twitter™ as a Business Tool?

March 19, 2009

We recently came across a webinar on one of our favorite subjects, Twitter™. The “How to Use Twitter for Business Webinar” promises to be a good one. Not only will all attendees gather valuable information from industry experts, but we’ll also have access to a complimentary eBook that covers the reasons and methods behind using Twitter as a business application. The webinar is at 1:00 PM EST on Tuesday, March 31, so you still have plenty of time to sign up. Don’t pass up this free learning opportunity—you and your business will surely benefit from the presenters’ wealth of knowledge.

To sign up for this event, please visit:

https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=137569&sessionid=1&key=D6205F9DF0C3A755F678D9183D690020&sourcepage=register

2 Comments | Small Business, Social Media, marketing | Tagged: , , , , | Permalink
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